Roblox Vs. Fortnite Vs. Atom Stars
Virtual worlds are the new medium of engagement for brands to connect with their fans. They have to weigh up commission costs as well as percentage fanbase engagement. This article compares Roblox, Fortnite and Atom Stars as mediums for engaging with fans in virtual worlds.
GenZ market
Virtual worlds have become the ultimate medium for engaging with Gen Z. Given that an astonishing 79% of Gen Z individuals actively participate in online gaming and virtual environments, it is evident that this demographic has embraced the immersive experiences offered by virtual worlds.
These digital realms are dynamic, customisable platforms where brands can craft interactive experiences tailored to the specific interests and preferences. By harnessing the power of virtual worlds, brands have the opportunity to forge deep connections and foster brand loyalty, as evidenced by the staggering 90% of Gen Z consumers who believe virtual experiences allow them to connect with brands on a more meaningful level.
The current complex problem
Creating virtual worlds poses immense intricacies and challenges for brands. It goes beyond the capabilities of a single programmer, requiring specialised expertise and complex programming. There is also the need for collaboration with skilled digital artists, crucial for crafting visually captivating 3D artwork that seamlessly integrates into the virtual landscape. Hosting, monitoring, and ensuring optimal performance demand a proficient team's dedicated efforts. However, these considerations come with substantial costs, making it challenging for brands to undertake independently. Building a brand's virtual world entails extensive setup and investment.
The alternative
The strategic approach is outsourcing. Instead of expanding your IT department exponentially, brands have the opportunity to utilise pre-existing platforms like Roblox or Fortnite, or alternatively to make use of Atom Stars' services to construct a high-quality, cost-effective virtual environment.
This approach significantly reduces both the creation and ongoing operational expenses. Additionally, it allows companies to retain full control over the aesthetics, design, and most importantly, the generated revenue. Atom Stars adeptly handles all technical aspects, freeing up businesses to focus on shaping the vision and ambiance of their virtual world. Fortnite and Roblox offer a pre-determined aesthetic which a large amount of users are already accustomed to, however this comes with less scope for freedom over world design.
Irrelevance for grownups
Roblox caters to a very young audience. Fortnite targets a slightly older demographic. Both platforms however, struggle to engage older fan bases. Atom Stars bears a completely different approach by creating brand-based virtual worlds that resonate with the existing fan bases of those brands. While brands may consider advertising in Fortnite and Roblox, these platforms are inherently associated with video games, limiting their reach to a significant portion of the brands' pre-existing fan base. Conversely, by building their own virtual worlds, brands can eliminate the kid-stigma often associated with gaming platforms and engage a wider range of their older fan base. The ‘Atom Stars approach’ allows brands to overcome age-related limitations and connect with their entire fan base on a deeper level.
Should you build your own virtual world?
Brands are presently relinquishing a substantial portion of their revenue. When brands opt to advertise through virtual billboards or skins in external games, they encounter two significant challenges. Firstly, a significant portion of the revenue generated from skins is claimed by the host platform. Alternatively, if they choose in-game billboards, they face steep costs. Roblox returns only 30% of sales revenue to creators and Fortnite does not perform much better at 40%. Secondly, brands can only target a limited segment of their fan base, specifically those who utilize the respective platform. However, by constructing their own virtual worlds, brands can surmount both obstacles. This allows them to retain a higher share of revenue, avoid advertising costs, and establish a dedicated environment exclusively for their fans, fully aligned with their brand.
The Atom Stars pitch: make your own virtual world in a month…
Atom Stars excels as a leader in the virtual world industry offering remarkable time-to-market advantages. In contrast to the prevailing market standard, which often takes years to produce a virtual world, the process is revolutionised and a high-quality, visually stunning virtual world is delivered in a mere 3 weeks. A streamlined production time allows brands to regain control of their marketing efforts and lead the brand into the future with speed and efficiency. With Atom Stars, clients can savor exceptional visual quality and graphics, all while enjoying significantly reduced costs. Rather than enduring lengthy waits for a virtual world, opting for Atom Stars ensures an unrivaled combination of speed, quality, and cost-effectiveness.