Gen Z engagement in games and virtual worlds
Did you know that young audiences spend 5x as much time in social video games than they do on social media, according to Everyrealm. And nearly 90% of Gen Alpha and Gen Z consider themselves gamers or game enthusiasts, with Gen Z gamers spending almost twice as much time with friends in virtual worlds than in real life.
GenZ consumers spends in average over 12 hours per week in games and virtual worlds.
GenZ engagement by channel
If most genZ are gamers, then why are marketers not into gaming? All the brands and big names in sport and entertainment industries are complaining that they don’t fully understand GenZ. But how many marketers have actually played Fortnite?
When Fortnite started, it generated $9bn revenue, just in the next 2 years, mostly selling digital skins to kids for their avatars even thought it decrease after lockdowns, their revenue stabilized in the likes of $300m monthly.
Imagine those kids growing up during covid, with the only option to interact socially with their friends being mostly to hang out in games. Whether it is good or bad, the fact is that it has become second nature for these kids to hang out in virtual worlds.
And these 14 year-olds of back then have become your 20 year-old audience now. And it would be madness to tell them, please be a client, we love you. But we are not going to let you hang out with your mates the way you have done for every other single day of your life.
Half of GenZ say they hang out with other people in games without even playing them! These worlds have become the new social places.
The question is not if virtual worlds work. The question is:
Do you want to engage this generation, or do you want to let them spend their money on Call-of-Duty and all these other stuff?
If you want to know more about how to engage your clients in a virtual world, you can read our dedicated article here. We’ve been doing this for years and generated a lot of revenue in virtual worlds, and we give away all our secrets. If you want to know more or pick our brain to define your gaming strategy, please reach out here.
Don’t think you need to be a game studio to offer your clients a beautiful and fun virtual place where your users can hangout. Solutions like Atom Stars offer off-the shelf amazing experiences, with white label virtual worlds that save you years of development. The beautiful worlds have unique designs for your brand and include fun games telling your very own your story. please reachout here if you want to know more.